Running a business in the modern world is far different than it was in the past. Years ago, all you had to worry about was placing advertisements in the local newspaper or phone book and waiting for customers to show up at your door. As explained in this article it is possible to legally trademark a hashtag for Twitter and other social media sites.
These days, however, the Internet has completely changed that way that companies do business. If you want to develop a committed and loyal customer base, you need to find ways to actively engage them online. One way of doing just that is by using social media for business.
Setting up accounts for your business on all of the major social media outlets allows you to connect with customers like never before. Here are just a few of the advantages that you may experience:
1. Increased loyalty. Studies have shown that when customers interact with brands every day, they become more loyal to those brands.
2. Brand recognition. The more that you get your name out in front of people, the more likely they are to take notice. When you post updates every day, you can keep your logo and business name front and center for your customers, helping to build brand recognition.
3. Lower marketing costs. Maintaining a social presence takes far less money than any other type of advertising. More importantly, the benefit you get from the time you invest is far more likely to lead to long-term customers and future sales, which makes it an astoundingly good investment.
4. Higher search engine rankings. Search engines look at social clues when deciding how high to rank your website. If you have active social media accounts that customers regularly engage with, you will generally enjoy a higher ranking in the search results.
These are just a few of the main benefits of using social media for business.
